Imagine, for a moment, that you are a fundraiser.  You’ve just registered for your nonprofit’s fundraising event and created a personal fundraising page.  Now it’s time to send out an email with a link to your fundraising page and ask your friends to donate.  But what should you say?

Nonprofit organizations, this is your time to shine.  Show your fundraisers an example of a great email they can send to their family and friends, like this one:

(Click image to view pdf file)

You will know best how to send this example email to your fundraisers, but here are some ideas you might try:

• Email your fundraisers and include it in the body of the email or as an attachment
• Post the example email on your blog
• Send it in a message through Facebook or post it as a note to your Facebook fan page

Strong, compelling emails from fundraisers result in more online donations.  Your fundraisers can use an example like this email as a model to start asking their friends to donate to their fundraising pages.

Where can you get all your fundraiser’s email addresses?  Check your reports.